Apple retail
Specialist · 2022 - 2025
Customer-facing role in a high-performance retail environment, advising customers on Apple products and digital solutions. This role strengthened my understanding of technology, user needs, and clear communication — skills I actively apply in my digital and front-end work. Key takeaways: User-centred thinking · technical understanding · communication · problem-solving
TAO Infinity | Sustainible Yoga & Activewear Brand
Founder & E-Commerce Developer · 2023 - Present
Built and managed a real e-commerce brand as a hands-on digital project, covering design, front-end work, SEO, and platform management. The store was initially developed using WordPress & WooCommerce and later migrated to Shopify as the brand and product range grew.
Project background
TAO Infinity started as a small WooCommerce store to test products, content, and SEO. As the number of products, collections, and marketing activities increased, I evaluated the technical and operational limitations of WooCommerce and decided to migrate the store to Shopify to improve scalability, performance, and day-to-day workflow efficiency.
What I did in practice
Built the first version of the store using WordPress + WooCommerce
Structured product pages, categories, and content with SEO in mind
Managed products, descriptions, images, and metadata in WooCommerce
Identified performance, maintenance, and scalability challenges as the store grew
Planned and executed the migration from WooCommerce to Shopify
Rebuilt product pages, collections, navigation, and content structure in Shopify
Optimised product titles, descriptions, tags, and metadata for SEO after migration
Ensured responsive behaviour and usability across devices
Continuously iterated on structure, content, and performance based on real usage
Skills applied
Shopify · WooCommerce · WordPress · front-end fundamentals · UI structure · SEO · e-commerce architecture · platform migration
Key takeaway
Building the same store on two different platforms gave me practical insight into real-world trade-offs between flexibility, scalability, performance, and long-term maintenance in e-commerce projects.
Hospitality & Gastronomy | Bar & Service Roles
Barkeeper, Cocktail Bartender, Service, Chef de Bar
Worked for several years in fast-paced gastronomy environments, often with responsibility for entire locations, bar operations, and customer experience. These roles developed strong reliability, organisation, and teamwork skills that directly support my professional approach today. Key strengths developed: Responsibility · time management · teamwork · working under pressure
UX & Interface Design
I design clear, user-friendly interfaces with a strong focus on structure, hierarchy, and usability. I work with wireframes, layouts, and reusable components to create interfaces that are easy to understand and easy to build.
Web Development & No-Code
I build responsive websites using a mix of front-end development and no-code tools. I enjoy translating designs into working websites and understanding how layout, performance, and structure affect real users.
E-Commerce Development
I build and manage e-commerce websites using Shopify, WooCommerce, and WordPress. I work with product pages, collections, navigation, and content to create scalable and SEO-friendly online stores.
SEO & Content Structure
I apply practical on-page SEO by structuring content clearly and optimising product titles, descriptions, metadata, and images. My focus is on building sites that work well for both users and search engines.
Design & Prototyping
Figma · Framer · Affinity · Adobe Suite UI design · wireframing · component systems · prototyping
Front-End
HTML · CSS · JavaScript · React (basic) · GitHub Responsive layouts · clean structure · version control
Shopify (E-Commerce)
Online store setup · theme customisation · product and collection structure · content management
WordPress & Elementor (CMS)
WordPress · Elementor · WooCommerce CMS-based websites · page building · content structure · e-commerce integration
SEO & Performance
On-page SEO · content optimisation · mobile-first design · Search visibility · structured content · performance basics
Automation & Tools
n8n · AI tools · APIs (basic) Workflow automation · experimentation · efficiency improvements
A passionate designer focused on creating thoughtful, user-centered digital experiences.
I enjoy building and improving real products, balancing aesthetics, usability, and technical structure.
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